Traditional wedding fairs can often lack the charm and authentic atmosphere that is important for the target audience of engaged couples. Lovestory aims to change that by creating a guest experience that is reminiscent of a couple‘s own wedding day. This is achieved through a charming location, an exquisite selection of exhibitors, and wedding-specific activities. The wedding fair supports small businesses and promotes entrepreneurship within the wedding industry. The Lovestory Hochzeitsmesse provides an opportunity for small businesses to showcase their products and services, and to connect with potential clients. Our motto „Be a guest at your own wedding“ reflects exactly what we want to offer our exhibitors and visitors: An individual and inspiring wedding fair. In the conception of the project, I paid attention to the pricing and composition of the exhibition packages, and how they could be streamlined for both the organizers and the exhibitors. Additionally, I focused on how to support the exhibitors‘ presentation, and how to create an optimal visitor experience. Inclusion and accessibility were also important considerations in the project, ensuring that everyone could participate and enjoy the event.