Hi, I’m Pauline. I am a passionate and determined designer with experience in event technology, marketing, graphic design, freelancing and project management.
Some of the clients:
Lovestory Wedding Fair
Nici & Phil
Finals intl. Dance Competition
Stemmler GmbH
Peak Hotel
Hard skills:
Indesign
Illustrator
Photoshop
Adobe XD
Figma
After Effects
Premiere Pro
Webflow
Wordpress
Wix
Lightroom
Soft skills:
Team Work
Time Management
Leadership
Presentation skills
Critical Thinking
Problem-solving
Languages:
English – Advanced
German – Native
Passion for Design: From Startups to Corporations, My Journey So Far.
I've developed a passion for creating user-centered solutions and exploring innovative ideas in graphic design, interaction design, and communication design. I made it my mission to recognize fundamental issues and build solution oriented systems that put humanity first. Besides my education at the university, I did an internship at the design agency Hochburg in Stuttgart. Now, I work as a concept developer and art director. My command of English is strong, which I attribute to my year-long work and travel experience in Australia, supported by my recent IELTS test score of 7.0.
I'm familiar with design tools such as Adobe Creative Suite and Figma, and have a good understanding of front-end development with webflow, wordpress and wix.
My life‘s goal is to create innovation, optimize and understand complex problems, and make the impossible possible. I enjoy the process and the puzzle of design, and I am confident that a strategic conceptual design oriented approach can solve any problem.
I pursued this mission by working with a variety of clients and projects over the years. I have worked with startups, small businesses, and other creatives, creating outstanding visual identities and systems. I believe that design should be user-centric, and my approach to design reflects this belief. I work closely with my clients to understand their users' needs, conduct user research, and create prototypes to ensure that the final design meets both user and business goals.
In my spare time, I enjoy exploring new design trends and technologies, attending design conferences and workshops. I'm always excited to collaborate on new projects and would love to hear from you. Please feel free to get in touch if you have any questions or if you'd like to work together. I made it my mission to recognize fundamental issues and build solution oriented systems that put humanity first.
Education:
Ostfalia University of Applied Sciences
Media Design BA (2022)
Dynamic Design: Flexible Visual Identities
Martin Lorenz Domestika (2020)
Apprenticeship as Event Manager
Undercover GmbH (2017)
Approach:
Concept Devellopment
& Strategy
Understanding and designing the concept for the project is crucial for the design process, providing a blueprint for the functionality and a future vision. To create effective strategy , it's important to understand the user's needs and goals, as well as the requirements and constraints of the project.
Brand Design
To create effective designs, it's important to understand the needs, goals, and behaviors of the target audience. This can be achieved through user research and testing, which can uncover insights about user preferences and pain points. Once this information is gathered, designers can create the visual identity and prototypes to iterate and refine the design.
Art Direction
To develop an effective art direction, it's important to understand the brand's essence, its target audience, and the intended message. This can be achieved through research and analysis, which can uncover insights about the brand's history, values, and cultural context. Once this information is gathered, designers can create a visual strategy that defines the art direction, including elements such as color palettes, typography, imagery, and tone of voice.